KEY MARKETING METRICS - THE 50+ METRICS EVERY MANAGER NEEDS TO KNOW (PAPERBACK, 2ND EDITION)

Neil T Bendle • Paul Farris

FT Publishing International

2017

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Key Marketing Metrics - The 50+ metrics every manager needs to know (Paperback, 2nd Edition)

Author: Neil T Bendle • Paul Farris

Publisher: FT Publishing International

Published Year: 2017

Edition: Second

Barcode Number: 9781292212470

University: UNISA

Study Year: 2020

Course Code: MNM4803

Course Description: Marketing Metrics

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